The Village Wauwatosa
The Village Wauwatosa Client Village of Wauwatosa Business Improvement District Services Experiential Branding Wayfinding Consulting fd2s created a wayfinding master plan for the Village Wauwatosa, part of greater Milwaukee, Wisconsin. fd2s spent several days on-site at the outset of the assignment, meeting with community leaders and some of the more than 40,000 residents. The team […]
Texas State Capitol
Texas State Capitol Client State Preservation Board Services Donor Recognition Wayfinding Consulting One of the most significant architectural initiatives ever undertaken by the State of Texas is also a signature project of fd2s. The firm served as graphics consultants on the team that conceived and implemented the preservation and extension of the Texas State Capitol […]
Middle Trinity Groundwater Conservation District
Middle Trinity Groundwater Conservation District Client Middle Trinity Groundwater Conservation District Services Experiential Branding The often thankless job of conserving, preserving, and protecting the quality and quantity of groundwater resources for the citizens of a 4-county area in Central Texas falls on the Middle Trinity Groundwater Conservation District, or MTGCD. Their mission is accomplished through […]
East 7th Street Corridor
East 7th Street Corridor Client City of Austin Services Experiential Branding Wayfinding Consulting fd2s served as the wayfinding and graphics consultant on the multi-disciplinary team responsible for transforming Austin’s long-neglected East 7th Street corridor into an attractive gateway into Austin from the city’s airport. Our involvement with the project included the design and documentation of […]
City of Wharton
City of Wharton Client Wharton Downtown Business Association Services Experiential Branding Wayfinding Consulting When the City of Wharton, Texas began implementing their plan to support local merchants and residents by attracting more visitors and jobs to the community, they engaged fd2s to create a new tourism brand and associated wayfinding program. The new graphic identity […]
City of El Campo
City of El Campo Client City of El Campo Services Experiential Branding Wayfinding Consulting This Southeast Texas community of approximately 15,000 residents is well known for a number of things: its rich agriculture and ranching history, proximity to the Gulf Coast, access to world-class bird hunting, and Friday night football. More importantly, its residents describe […]
City of Brenham
City of Brenham Client Brenham Economic Development Corporation Services Experiential Branding Wayfinding Consulting To help the town of Brenham realize the vision of its downtown master plan, fd2s developed a community wayfinding strategy that get directs visitors and residents into and around the town center. Along with identifying key pedestrian and vehicular corridors and decision […]
City of Bastrop
City of Bastrop Client Bastrop Economic Development Corporation Services Wayfinding Consulting Working in concert with the community’s Main Street Program, Economic Development Corporation members, city staff, and numerous local stakeholders, fd2s designed a wayfinding program that highlights Bastrop’s rich history as one of the oldest towns in Texas. To dispel the perception of many motorists […]
Capital Metro – Rapid Bus Service
Capital Metro Rapid Bus Service Client Capital Metropolitan Transportation Authority Services Experiential Branding Wayfinding Consulting Capital Metro turned to fd2s to create a graphic vision for the launch of its new Rapid Bus service, which uses advanced technology and vehicle design to shorten travel times. Because this service was unfamiliar to most Austinites – and […]
Austin Central Library
Austin Central Library Client City of Austin Services Experiential Branding Wayfinding Consulting fd2s worked with architects Lake|Flato and Shepley Bulfinch to create a program of environmental graphics for Austin’s Central Library, widely considered the most significant public building to open in the city in decades. The library includes 200,000 square feet of conditioned space (twice […]
Arapahoe Libraries
Arapahoe Libraries Client Arapahoe Libraries Services Experiential Branding Wayfinding Consulting For Arapahoe Libraries District, which connects over 700,000 residents in southeastern metropolitan Denver to information and people, fd2s developed signage and wayfinding standards for multiple branch locations and the library’s mobile services. The project came on the heels of a major branding initiative, and the new […]
Capital Metro – Great Customer Care Project
Capital Metro Great Customer Care Project Client Capital Metropolitan Transportation Authority Services Wayfinding Consulting During a time of significant growth in its offerings, Austin’s Capital Metropolitan Transportation Authority selected fd2s to provide comprehensive experience design services for its Great Customer Care project. This project aimed to improve the “clarity, effectiveness, and functionality” of the Capital […]