City of Wharton


Wharton Downtown Business Association


Experiential Branding

Wayfinding Consulting

When the City of Wharton, Texas began implementing their plan to support local merchants and residents by attracting more visitors and jobs to the community, they engaged fd2s to create a new tourism brand and associated wayfinding program. 

The new graphic identity incorporates a stylized rendition of the beautifully restored Wharton County Courthouse. As one of the most celebrated architectural restorations of its kind in the state, this building serves as a powerful community symbol. The brand’s colors and patterns evoke a Victorian sensibility, which reflects the community’s impressive inventory of residences and structures built in this style in the late 1800s.