A successful brand is built on purpose, its core promises, and how customers experience its products, services, and people. Logos alone don’t tell the entire story. At fd2s, we collaborate with our clients to shape narratives that cast the customer as the main character. This foundation sets the stage for engaging interactions on the printed page, on the screen, and in the built world. Businesses ranging from retailers to healthcare institutions to arts organizations trust us to ask the right questions, conduct in-depth research, and harness the intuition that comes from our experience to build a brand that works in every context.
We develop a thorough understanding of a client’s products or services, audiences, and unique strengths. Then we work with them to develop a narrative that conveys these strengths, putting their customers at the center of the story. This positioning narrative forms the basis for every experience or interaction related to the brand.
We use the positioning narrative to develop a program of consistent messages that convey the brand story in varying levels of detail to all of the key audiences. This messaging sets the tone for all brand communications and serves as a framework for future verbal communication.
fd2s creates visual identities that effectively convey the underlying brand position while working across the full range of potential applications. With this in mind, our identity guidelines typically extend far beyond typography and color palettes to include architectural finishes and other three-dimensional considerations.