Gin Atomic


Free State Cellars


Experiential Branding

The story of Gin Atomic began when the company’s founder happened upon a 1950s-era canned-ham trailer abandoned in a roadside field. After buying the trailer without a clear plan for what to do with it, the serial entrepreneur eventually settled on launching a mobile wine and cocktail service. Concurrent with major renovations to the trailer, she turned to fd2s to bring the brand to life. 

The fd2s team riffed on the trailer’s Space Age aesthetic to coin the name Gin Atomic and create the supporting messaging, graphic identity, and trailer livery. The business has brought this unique brand and its distinctive offering to events as varied as music festivals, Fortune 500 company retreats, wedding receptions, and bar and bat mitzvahs.