Fresh Chefs Society


Fresh Chefs Society


Experiential Branding

The non-profit Fresh Chefs Society charged fd2s with updating its graphic identity and collateral materials to better reflect its mission. The organization partners with cooks, chefs, and restaurants to give foster youth the skills to take charge of their eating lifestyle. These skills build healthy habits that ease the transition for youth as they age out of the foster care system. 

The new identity features an approachable design vocabulary that uses bright colors, casual typography, and high-energy imagery to help Fresh Chefs Society mobilize the community around this vital issue. Along with developing the new identity, fd2s designed materials for fundraising, donor recognition, acknowledgment of youth who complete the programs, and outreach during recruitment events.