Texas Performing Arts
Following the renovation of their flagship theater, Bass Concert Hall, Texas Performing Arts engaged fd2s to create a signage program for the 2,900-seat venue that would clarify circulation and improve the patron experience.
fd2s worked with the client’s scenic studio and operations staff to develop an attractive and hard-working signage program that accomplishes a broad range of aesthetic and practical objectives. The program injects color for orientation, utilizes a mounting strategy that responds to lines of sight during heavily attended events, and emphasizes simple form factors that can easily accommodate event-specific information.
“As I walk through our building, I often think ‘Damn, our wayfinding looks good.’”
— J.E. Johnson, Associate Director of Fabrication, Texas Performing Arts