University Success Center


Texas A&M International University


Experiential Branding

Wayfinding Consulting

Drawing from the campus architecture, fd2s developed a wayfinding master plan for the 300-acre Texas A&M International University campus in Laredo. Our master plan solutions were then applied to several implementation projects, including exterior and the interior wayfinding and identification signage at the school’s University Success Center. 

The facility represents an early example of the retail-like approach to offering students and faculty varied services from Financial Aid to Tutoring Services to Advising and Mentoring.