Experiential Branding

Wayfinding Consulting

fd2s has worked with Colorado’s UCHealth for over two decades to help the organization maintain a cohesive brand across facilities serving a wide range of diverse communities. 

Beginning with the development of a wayfinding and signage program for the Anschutz Inpatient Pavilion in Aurora and extending through its recent leadership of a new brand signage roll-out covering the organization’s entire network of 150+ locations in Colorado, Wyoming, and Nebraska, fd2s has long served as a trusted advisor for UCHealth’s ever-growing wayfinding needs. 

Throughout this relationship, fd2s has helped UCHealth maintain a cohesive brand across facilities that serve varied communities, ensuring that the brand’s signage reinforces its architectural philosophy of creating a sense of place with local roots.

150+ locations across CO, WY, and NE

UCH employs over 24,000 people

3.9 million outpatient visits annually

136,115 inpatient admissions annually

Top 25% in the U.S. for patient satisfaction

Top 7% of U.S. hospitals for patient safety