The fd2s team created a graphic identity, message architecture, and signage program for The Cameron, a five-story, 360-unit multifamily project in Denver. The project’s unique location on the edge of the University Hills community allows residents to live in a more traditional neighborhood environment while being within an easy commute of both downtown and the Denver Tech Center. 

The Cameron’s name and identity are an homage to the site’s former occupant, a 1950s-era motel called The Cameron. The identity supports an overall design aesthetic that marries mid-century modern nostalgia and classic elegance.