Silesia City Center




Experiential Branding

Wayfinding Consulting

fd2s developed an identity and retail experience for Silesia City Center, a 700,000-square-foot retail and entertainment center in Katowice, Poland. fd2s worked with the project’s developer to define a brand position before creating an identity and related visual vocabulary that supports this position and then collaborated with the project architect to create a memorable and engaging shopping environment. 

The project architecture incorporates some of the structures that remain from the site’s former life as a coal mine, and the identity and graphics add an overlay of color and energy to this rugged setting.