Livestrong Foundation


Livestrong Foundation


Donor Recognition

Experiential Branding

Founded in 1997 by cancer survivor and cyclist Lance Armstrong, the Livestrong Foundation has raised millions of dollars for the fight against cancer. The organization’s headquarters facility, a renovation of the 30,000-square-foot Gulf Paper warehouse in East Austin, houses foundation staff and also supports the survivorship mission by providing space for programs and activities. 

fd2s created a graphics program for the facility that turns the building’s public spaces into a venue for conveying the mission, history, and achievements of the Livestrong Foundation and its many constituent groups, while also providing opportunities to recognize Livestrong donors. A recurring motif of the program is a yellow band with recessed or cut out type, which is a tribute to the foundation’s most recognized symbol, the yellow wristbands that have raised tens of millions of dollars, one dollar at a time.