Livestrong Foundation

Founded in 1997 by cancer survivor and cyclist Lance Armstrong, the Livestrong Foundation has raised millions of dollars for the fight against cancer. The organization’s headquarters facility, a renovation of the 30,000-square-foot Gulf Paper warehouse in East Austin, houses foundation staff and also supports the survivorship mission by providing space for programs and activities. 

fd2s created a graphics program for the facility that turns the building’s public spaces into a venue for conveying the mission, history, and achievements of the Livestrong Foundation and its many constituent groups, while also providing opportunities to recognize Livestrong donors. A recurring motif of the program is a yellow band with recessed or cut out type, which is a tribute to the foundation’s most recognized symbol, the yellow wristbands that have raised tens of millions of dollars, one dollar at a time.