City of Chandler

Client

City of Chandler

Services

Experiential Branding

The graphic identity pays homage to Chandler’s unique location, roughly halfway between Chicago and Santa Monica, on historic Route 66; with the parent mark conceived as a vessel that accommodates individualized districts within the community.

The design vocabulary evokes the vintage Phillips 66 gas station sign that can still be found on Chandler’s Manvel Street. Additional sources of inspiration include the iconic interstate highway sign shield and the Joint Operations Center of the Oklahoma National Guard, which calls Chandler home.

“fd2s presented us with a new brand identity that comes at an exciting time of growth in our community. Their creative insights and talent are invaluable, and we are very happy with their work.”

— Natalie Nell, Community Brand Manager

“Through a masterful use of open dialogue, the crew at fd2s was able to uncover the imagination buried deep within each member of our city’s branding committee. The result is a genuine and authentic brand that truly represents our tight-knit-community.”

— Jason Orr, City Manager