To help the town of Brenham realize the vision of its downtown master plan, fd2s developed a community wayfinding strategy that get directs visitors and residents into and around the town center. 

Along with identifying key pedestrian and vehicular corridors and decision points, the wayfinding strategy documented design approaches for perimeter signage, gateway identification elements, vehicular directionals, and pedestrian orientation signage. 

The graphic vocabulary, form factors, and materials are inspired by a wide variety of local and regional themes. These range from wildflowers and historic trademarks to the iconic Maipole in Fireman’s Park, which serves as a rallying point for Brenham’s annual Maifest, the oldest event of its kind in Texas.