Following the renovation of their flagship theater, Bass Concert Hall, Texas Performing Arts engaged fd2s to create a signage program for the 2,900-seat venue that would clarify circulation and improve the patron experience. 

fd2s worked with the client’s scenic studio and operations staff to develop an attractive and hard-working signage program that accomplishes a broad range of aesthetic and practical objectives. The program injects color for orientation, utilizes a mounting strategy that responds to lines of sight during heavily attended events, and emphasizes simple form factors that can easily accommodate event-specific information.