At The Shops at La Cantera in San Antonio, fd2s helped the developer to refine and articulate the project’s brand position, created an identity and related visual vocabulary that supports this position, and then worked with the project architect to create a relevant and engaging retail experience. This included the design and documentation of environmental elements ranging from wayfinding signage and seasonal pageantry to architectural enhancements like paving patterns and wall treatments. 

The fd2s team’s design approach reflects the 1.3-million-square-foot upscale project’s outdoor setting. The visual vocabulary emphasizes natural images and iconography, while the environmental graphics program makes extensive use of native materials and fabrication details drawn from the local culture.